The fourth edition of the Indian Premier League (IPL) is expected to be bigger, if not better, in terms of business even without Lalit Modi at the helm. It will be bigger largely on account of ticket sales and sponsorship deals clinched individually by the ten teams has been able to muscle in for itself.
To top it all, television viewership-the big money spinner for the IPL-is expected to grow by 20% from 143 million that the tournament clocked last year. On the back of this figurencreased viewership , SET Max, the official broadcaster of the tournament, expects to rake in a plum Rs 1,000 crore in ad revenue, up from about Rs 700 crore it pocketed last year.
The growth has been consistent over the last three editions of IPL.
"We have seen this trend from the first edition of the tournament, when the viewership was about 90 million. The number has now jumped significantly. The trajectory is expected to continue this year too," said Rohit Gupta, president, Multi Screen Media, which owns SET Max.
Read Full : http://timesofindia.indiatimes.com/business/india-business/IPL-4-set-to-start-with-a-bang-on-high-viewership/articleshow/7907897.cms
To top it all, television viewership-the big money spinner for the IPL-is expected to grow by 20% from 143 million that the tournament clocked last year. On the back of this figurencreased viewership , SET Max, the official broadcaster of the tournament, expects to rake in a plum Rs 1,000 crore in ad revenue, up from about Rs 700 crore it pocketed last year.
The growth has been consistent over the last three editions of IPL.
"We have seen this trend from the first edition of the tournament, when the viewership was about 90 million. The number has now jumped significantly. The trajectory is expected to continue this year too," said Rohit Gupta, president, Multi Screen Media, which owns SET Max.
Read Full : http://timesofindia.indiatimes.com/business/india-business/IPL-4-set-to-start-with-a-bang-on-high-viewership/articleshow/7907897.cms
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